The astounding pace with which the digital marketing landscape is evolving is mind-boggling for marketers. Every single day, there is a new technology trending pushing marketing agencies to rush to integrate it into their marketing strategies to avoid being left behind.
Ever changing technological advancements drive customers to change the way they interact and engage with social media platforms as well. If you are a digital marketing agency in Dubai looking to adapt to the latest trends, here are some of the latest ones you should incorporate in your digital marketing strategy.
Influencer Marketing: The Holy Grail Of Digital Marketing
Influencer marketing is rising rapidly as more and more people are showing their trust and interest in the content their favorite influencer or social media celebrity is putting out there. According to studies, around 59% increase in influencer marketing investments were noticed in 2024, reaching 125.9 millions Euros.
The approach towards influencer marketing is also rapidly changing. There was a time when brands were running after huge celebrities and big influencers, but it has changed now. Today, brands are more willing to work with micro-influencers and niche content creators to attract their target audience in a better way.
Niche content creators and small-scale influencers help in building trust and create more engagement with the specific audience due to approachability and authenticity.
If you are looking to work with an influencer, TikTok, Instagram Reels, and YouTube shorts are great platforms to connect with the younger generation.
Collaboration With Customers
With our minds hooked to the never-ending feeds, humans have grown immune to filtered, highly-refined content. It does not seem to affect the target audience the way highly-polished content should do it — instead it drives customers away.
People these days are in dire need of transparency and raw emotions. While influencer marketing is still on a rise, user-generated content or UGC is also making waves. Brands are actively collaborating with their customers, taking the customer-first approach to show that every person matters to them.
Brands such as Calvin Klein, Fenty Beauty, and ASOS are leveraging user-generated content to increase trust, show diverse perspectives, promote inclusion, and build a sense of community amongst the customers.
Calvin Klein’s #MyCalvins campaign encourages users to display the images of them flaunting the products of the brand on themselves. It was initially launched in 2014, but it has now gained enough traction that the brand is cashing on the trend massively. It gives the customers an opportunity to get featured alongside influencers and high-profile celebrities, such as Justin Bieber, Kendall Jenner, and Jennie of Blackpink, which creates and promotes a sense of community.
Do Not Avoid Artificial Intelligence In Marketing
When it comes to digital marketing trends, no one can ignore the profound impact of AI on the digital world today. Artificial intelligence is everywhere. Marketers are using it to create content, automate and optimize digital marketing strategies, predict analytics, provide customer support, and get help in Search Engine Optimization.
Here is how you can integrate AI in your digital marketing strategy:
- Automate digital marketing: AI can assist in automating repetitive tasks such as social media posts scheduling and sending emails. AI optimizes campaigns in real time, minimizes errors, and saves time for more important brainstorming tasks.
- Segment audience and predict analysis: AI advanced algorithms help in predictive analysis of customer behavior and segment audience more accurately than ever. It translates the data into more effective campaigns and generates a better return on investments.
- Content creation: AI allows marketers to generate images, texts, videos faster than ever in a very efficient way. This gives small businesses an edge to leverage digital tools to compete with large marketing agencies.
- Customer support: AI-powered chatbots and virtual assistants allow businesses to provide a quick response to each customer 24 hours a day. It provides a personalized experience and improves the user experience. It is very crucial to strike a balance between automation and human interaction to build trust and avoid sounding too robotic.
Too Much AI Can Be Detrimental
Marketers have to adapt to AI and technological advancement to stay ahead in the digital world. But, it is equally important to not lose human touch in the digital marketing strategies. Companies push marketers to use AI to streamline their tasks, it can also create issues with the brand voice.
Too much of AI content can put out monotonous content, making the content boring and bland for the users. The goal is to use AI to increase creativity and generate content your users can resonate with — but AI can also provide generic content if you do not possess the premium subscription which you, as a marketer, should be wary of.
Focus On Personalized Content More
Brands posting generic content are getting peanuts when it comes to attracting engagements. Today, the bar has been set so high that every customer expects experiences tailored to their needs and behaviors. Companies integrate automatic and leverage social media analytics to implement personalized content strategies.
Companies such as Spotify and Netflix use real-time behavioral analytics to analyze patterns and personalize the content right then and there. It increases the user engagement rate by 30% and user retention rate by 25%.
The goal is to keep the content highly personalized, interactive, and immersive to achieve a balance between AI and human creativity.
Digital Marketing Trends: The Balance Between AI-Generated Content And Human Creativity
While Large Language Models are getting attention for their ability to create massive amounts of content in one go, human content still ranks higher when it comes to building trust among users. More than 56% of users were able to spot the content AI generated and 52% users engaged less with such type of content, this study highlights that even today when AI is rising relentlessly, there is no alternative for human creativity. What marketers can do is to use AI smartly and generate content by carefully analyzing digital marketing trends to get best results for a social media agency in Dubai.
